Content strategy for travel brands that want to tell meaningful stories.

I’m Florence Derrick, an editorial strategist, consultant and award-winning editor helping media agencies, travel brands and destinations tell stories with impact.

I work with organisations that want to create exceptional editorial, whether that means launching a magazine, developing a content strategy, refining a brand’s voice or building an editorial team that produces work to positively shape brand identity and recall.

My background spans consumer magazines, airline publishing, travel journalism and sustainable tourism. I bring together editorial excellence, commercial understanding, a vast network of contacts and strategic thinking to help clients create content that delivers measurable results.

Are you rethinking your editorial strategy, launching a new publication or looking for an experienced partner to refresh your content channels? If so, I’d love to help.