I’m here to help your travel brand succeed, by creating more effective content strategies, auditing and public speaking.
Editorial strategy
I can develop editorial vision, content strategies and marketing campaigns that align with your organisation’s commercial and creative goals.
Fractional editorial leadership
I provide senior editorial leadership on a consultacy basis, from mentoring teams to overseeing publishing campaigns.
Magazines and publishing
I help brands create magazines and editorial products that win awards, make an impression in the travel industry and attract customers.
Digital overhaul
I can consult on SEO best practice, digital content marketing, social media strategy and email newsletter curation.
Content audits
I can review existing print and digital content to identify opportunities for stronger storytelling, clearer positioning and greater audience impact.
Workshops and training
I can support your editorial teams with practical training on commissioning, editing, storytelling and maintaining editorial standards, as well as ethical and sustainable best practice.
Speaking and moderating
I’m available to chair panels, moderate discussions and speak on travel, sustainability, editorial leadership and the future of publishing.
PR and marketing
I’ll help you launch a PR campaign with content marketing at its heart.
Who I work with
I create content strategies for:
- Airlines
- Tourist boards
- Luxury hospitality brands
- Publishers
- Travel companies
- Tour operators
Why clients love working with me
I can offer:
- More than 14 years leading editorial teams
- Deep expertise in travel, sustainability and lifestyle content
- Experience managing complex editorial projects and contributors
- Recognition among international brands and publishers
- A vast and trusted network of contacts
- A collaborative, commercially aware approach