Effective content strategies, auditing and public speaking.
In an age of AI-generated travel content and generic listicles, content that celebrates people has never mattered more.
- Editorial strategy. I can develop editorial vision, content strategies and marketing campaigns that align with your organisation’s commercial and creative goals
- Fractional editorial leadership. I provide senior editorial leadership on a consultacy basis, from mentoring teams to overseeing publishing campaigns
- Magazines and books. I help brands create magazines and editorial products that win awards, make an impression in the travel industry and attract customers
- Digital overhaul. I can consult on SEO best practice, digital content marketing, social media strategy and email newsletter curation
- Content audits. I can review existing print and digital content to identify opportunities for stronger storytelling, clearer positioning and greater audience impact
- Workshops and training. I can support your editorial teams with practical training on commissioning, editing, storytelling and maintaining editorial standards, as well as ethical and sustainable best practice
- Speaking and moderating. I’m available to chair panels, moderate discussions and speak on travel, sustainability, editorial leadership and the future of publishing
- PR and content marketing. I’ll help you launch a PR campaign with content at its heart
Who I work with
I create content strategies for:
- Airlines
- Tourist boards
- Luxury hospitality brands
- Publishers
- Travel companies
- Tour operators
Why clients love working with me
I can offer:
- Several years expeirence leading editorial teams
- Deep expertise in travel, sustainability and lifestyle content
- Experience managing complex editorial projects and contributors
- Recognition among international brands and publishers
- A vast and trusted network of contacts
- A collaborative, commercially aware approach