Editorial expertise, travel journalism and branded storytelling.
I am an editorial strategist, consultant and award-winning editor specialising in the travel sector and based in Bristol, UK.
My experience spans inflight media, consumer publishing, digital platforms and branded content. I currently edit WIZZ, the inflight magazine for Wizz Air at LXM Media, where I oversee the editorial direction for one of Europe’s largest airlines.
I have held senior editorial roles across some of the world’s leading airline magazines, including editor of Selamta for Ethiopian Airlines, digital editor for High Life for British Airways at Cedar Communications, deputy editor of b.inspired for Brussels Airlines and associate editor of easyJet Traveller.
This specialist knowledge of airline customer publishing gives me a unique understanding of how to create effective content that intersects across wide audiences, platforms and brand objectives.
Travel journalism
Alongside my editorial leadership work, I have built a career as an award-winning journalist, writing for publications including National Geographic Traveller, Condé Nast Traveller, The Telegraph, The Independent, Time Out, Fodor’s Travel, Metro and many others.
I have travelled the world to write human interest, food, culture and lifestyle content for customer magazines produced by content agencies Ink, Cedar Communications and Hearst.
Consulting and brand storytelling
I have developed editorial strategies and content for travel organisations. Previous clients include:
- Exodus Travels
- Skyscanner
- Tripadvisor
- Visit California
- Saudi Arabia Tourism Authority
My experience also spans PR and marketing, including for the adventure tour operator Untamed Borders.
As a consultant, I have also produced high-level research and analysis, including a political report on women entrepreneurs in the UK commissioned by Lloyds Banking Group for an MP round table at the House of Commons.
Books and awards
- Authored the DK Eyewitness London Like a Local guidebook in 2020
- Shortlisted as Young Travel Writer of the Year at the 2020 Travel Media Awards
- ABTA Magazine, under my editorship, was shortlisted for Trade Magazine of the Year at the 2022 Travel Media Awards
- Trade Travel Writer of the Year at the 2022 AITO Awards
I host and moderate panel discussions, create and present pitch decks and judge industry awards.
Areas of expertise
My work focuses on the intersection of travel, culture and social change, with particular expertise in:
- Sustainable and responsible travel
- Women’s equality and representation
- Social impact storytelling
- Food culture
- Travel trends and audience behaviour